You made the content. Now do something with it.
CreatorSomething is the sales team behind your next move. We find sponsors, negotiate better rates, handle contracts and campaign operations, and make sure you get paid.
Founding creators pay 10% on opportunities we source for their first 12 months.
For brands
One campaign. Hundreds of creators. One contract.
One
Brief
One
Relationship
One view
Reporting
Founding Creator Network
A better rate for the creators who join us early.
The first 1,000 qualifying creators receive a 10% commission rate on CreatorSomething-sourced sponsorships for their first 12 months.
10%
Founding commission for 12 months
$0
Joining fee
$0
Monthly subscription
100%
Yours on deals you source
How it works for creators
You make the content. We run the commercial side.
Connect your channels
Link YouTube, Twitch, TikTok, Instagram, podcast and Discord. We pull audience size, average views and engagement into one sellable profile.
See your real market rate
We estimate a commercial range from your format, audience, engagement and market, then help you price each opportunity with confidence.
We sell and negotiate
Our team pitches you into brand campaigns, negotiates fees, usage rights and exclusivity, and pushes back when a brief is underpriced.
Accept, deliver, get paid
Offers land in your dashboard with payout, deliverable and deadline. Accept in one click. We chase the invoice.
How it works for brands
Buy the audience, not the admin.
Brief once
Objective, markets, audience age, categories, platforms, deliverables and budget. Ten minutes, not ten agency calls.
Get a matched portfolio
We curate a costed slate of relevant independent creators around your audience, channels, objectives and budget.
One contract, one invoice
Approve the portfolio and CreatorSomething contracts every creator, collects assets and runs brand-safety review.
Reporting that reconciles
Delivered views, engagement and CPM per creator, rolled into a single campaign view you can take to finance.
Why aggregated inventory wins
A single creator is a conversation. A thousand creators is a media channel.
Independent creators sell one placement at a time, to one brand, at whatever number they are brave enough to say out loud. Brands, meanwhile, will not run twenty separate contracts to reach a niche audience. Both sides lose money to friction.
CreatorSomething brings that inventory into curated portfolios. Brands get one commercial relationship, while a mid-sized creator in Wellington can be considered alongside one in Manchester without taking on the campaign administration alone.
Commercially informed pricing
Each opportunity is scoped around format, audience, engagement, usage and market context.
Represents overlooked inventory
Independent and mid-sized creators represent some of the most fragmented and commercially underrepresented inventory in the market.
Portfolio risk, not single-creator risk
One underperforming placement does not sink a campaign when the buy is spread across a slate.
Built for ongoing partnerships
Clear coordination and consolidated reporting make creator campaigns easier to evaluate, repeat and grow.
Simple fee
20%
Standard commission on sponsorship revenue we source.
- Founding creators pay 10% for their first 12 months.
- No joining fee, monthly subscription or exclusivity.
- You keep 100% of deals you source yourself.
- We take no percentage of unrelated platform revenue.
Illustrative fee example
On a $3,000 sponsorship sourced by CreatorSomething, a creator keeps $2,400 at the standard rate—or $2,700 on the founding rate.
Example creator campaign
What a campaign could look like
An illustrative $90,000 brief for a peripherals brand targeting 18–34 gamers in NZ, AU and UK. Figures below are projections, not historical results.
2 × sponsored Twitch streams
Gaming, NZ/AU
4 × 60s YouTube integrations
Gaming + Tech
3 × TikTok integrations
Comedy + Gaming
1 × Discord code drop
Community
Portfolio management + reporting
CreatorSomething
1.42M
Projected reach
10
Proposed creators
$16.80
Projected CPM